CONSUMER RESPONSE INTELLIGENCE FOR FOOD INNOVATION

Understand Consumer Response Before, During and After Tasting

Flavoire uses wearable physiological sensing and data analytics to reveal how consumers respond to food products, helping food companies gain deeper insights and make more informed product development decisions.

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THE CHALLENGE

Understand Consumer Response Before, During and After Tasting

Food developers often rely on sensory panels and post-tasting questionnaires to understand consumer preferences. However, these methods may miss how responses change throughout the tasting experience, leading to uncertainty in product development.

Limited Insights

Short tasting sessions may miss changing reactions during a full serving or repeated consumption.

Uncertain Results

Feedback from small panels may not reflect the preferences of wider consumer markets.

Cost Development

Products that underperform can lead to repeated testing, reformulation and delayed launches.

OUR SOLUTION

A Deeper Understanding of Consumer Experience

1. Beyond Traditional Sensory Testing

Flavoire uses non-invasive wearable measurements to understand consumer responses that may not be captured through conventional questionnaires alone.

2. Predicting Consumer Experience

Our AI platform learns patterns in physiological signals to predict consumer experience scores, including positive and negative affect, stress, liking and sensory perceptions.

3. Understanding Changes Before, During and After Eating

Flavoire aims to measure how consumer responses change throughout the eating experience, allowing food companies to compare formulations and identify differences in consumer preferences.

Understanding Every Stage of the Tasting Experience

Flavoire aims to capture and analyse physiological responses throughout the consumer journey, providing additional insights into how food products are experienced.